SeraShine® EM 509

INCI: Dimethicone (and) Trimethylsiloxysilicate (and) Poloxamer 188 (and) Poloxamer 338 (and) 1,2-Hexanediol
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Product Features

  • Anti-frizz agent
  • Wash-off resistance
  • Gloss
  • Soft skin feel
  • Easy to incorporate into water-based products

Typical Properties

  • % Active content: 55
  • Appearance: White paste
  • Particle size: <5µm
  • Viscosity (at 25°C): 500,000cS


  • Skin Care
  • Hair Care
  • Colour Cosmetics




KCC Beauty SeraShine® EM 509 is a non-ionic resin emulsion, As an emulsion, this is an incredibly easy way of incorporating a resin into a water-based formulation.  Whilst the main application is as a pigment adhesion promoter in colour cosmetics, its inherent anti-frizz properties make it suitable for use in styling products, but also shampoos and conditioners.

Recommended usage level is 1 – 10%, but is highly dependent on application.