Last updated: Tuesday April 16th 2013

The KCC Corporation is proud to announce the launch of KCC Beauty: the new brand and identity for the products and technology currently marketed by KCC Silicones and Basildon Chemicals.

Over the past four months we have been working on this exciting new project for the personal care industry scheduled for launch at InCosmetics today on the 16th April 2013.

KCC Beauty brings together under one brand an exciting range of raw materials for Personal Care based on the
combined strengths of both organisations. With personal care manufacturing and technical service centres in Korea and the UK, and a new plant in China; KCC Beauty is well positioned to meet the increasing needs of our customers for innovative technology and formulation support.

In the coming months, you can expect to see changes to our documentation, business cards, packaging and marketing materials to reflect the new brand identity. In addition to this, please visit our new website dedicated to KCC Beauty which is packed full of product and formulation details and will continue to grow further after the launch at InCosmetics in Paris on the 16th April.

As the ribbon is cut for the grand unveiling, we are pleased to present an excellent series of new products under this joint brand; such as the unique skin feel volatile polymer SeraSense SF CPM (Caprylyl Methicone) and the fantastic new anti-frizz co-emulsion SeraShine EM 502C.

Our team are ready to help at InCosmetics stand Q121 this April if you have any questions.

For more details, see our new site at